Steven Rinella
HunterKnown for:
Host of MeatEater on Netflix and YouTube. Bestselling author of six books on hunting, cooking wild game, and conservation. Founder and CEO of MeatEater Inc.
Sponsored by: SIG SAUER, Moultrie Mobile, onX, Can-Am, iHeartMedia
Steven Rinella grew up hunting and fishing in Twin Lake, Michigan, and turned that upbringing into a media company that has reshaped how Americans talk about hunting. MeatEater, which began as a TV show in 2012, now spans a Netflix series, a top-ranked podcast, and a YouTube channel with over 1.6 million subscribers. MeatEater Inc. also owns First Lite (technical hunting apparel), Phelps Game Calls, FHF Gear, and Dave Smith Decoys. His books, including "Meat Eater: Adventures from the Life of an American Hunter" and "The MeatEater Guide to Wilderness Skills and Survival," have become standard reading for new and experienced hunters alike. Rinella is a left-handed shooter; all his rifles are left-hand actions. In May 2024, MeatEater launched its Official Partnership Program with SIG SAUER as the official rifle, optic, and ammo partner.
Steven Rinella's Gear List(4)
First Lite
Product description
Hailey, Idaho-based hunting apparel brand built around fine-gauge merino wool sourced from New Zealand. Aerowool fabric blends merino with a proprietary nylon that accelerates moisture wicking without synthetic odor. Layering system spans early-season lightweight through late-season heavyweight insulation in proprietary Cipher and Specter camouflage patterns.
Connection note
MeatEater Inc. owns First Lite
Prime
Product description
A 34" axle-to-axle hunting bow from Prime using the ROTO Cam 2 parallel cam system, which allows draw length adjustment in half-inch increments without a bow press. Specs are 40-80 lbs draw weight, 6" brace height, 70-90% adjustable let-off, and 345 fps IBO. Centergy Technology, including the Swerve riser element and Flexis-AR cable system, reduces lateral riser movement at full draw. The Nano Grip uses Aerogel insulation to reduce heat transfer from the aluminum riser.
Connection note
MeatEater team shooting Prime since 2021
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Last updated March 12, 2026